The Filter Bubble - What The Internet Is Hiding From You
Written By: Eli Pariser
The reading of this non fictional book is pleasurable and informative.
It tells us that nothing on the net is free, because the companies like Google, Facebook and Amazon are hungry of our data.
They will use our personal information, for a future and personalised purchase.
This is a good thing and as surfers we are agree with the exploitation of our data.
According to Pariser in the future we will be isolated intellectually, because we are trapped on this bubble, which is enveloped only of our tastes and interests.
The main risk of the "Filter Bubble" is that we won't know a different point of view, we won't know the existence of a different culture.
Fortunately Eli tells us that the human being is unpredictable and the main purpose of the filter bubble will fail, but is it so?
In my opinion the most powerful and strong phrase of his book is the following:
"The human brain evolved in a world in which only humans exhibited rich social behaviors, and a world in which all perceived objects were real physical objects.” Now all that’s shifting. (The Filter Bubble - Eli Pariser)
This could be the plot for a Sci - Fi novel, where we will governed by software and algorithms.
In this context the real and fictional world will be the same thing, how will be the life of the future generations?
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